Anton Karpov
Marketing Director · Head of Marketing · CMO
GTM Architect for AI-Products · Human-Centric Growth Lead
Last updated: April 2026
AI ships features. Humans buy adoption. I do the translation.
Experience
Marketing Director + Equity Partner
2025 - PresentConsumer Health Wearables company (anonymized)
Russian consumer health-wearables brand. Doubled key acquisition channel revenue in 60 days, tripled monthly profit contribution in Q1. Rebuilt funnel, repositioned brand around medical credibility, built analytics stack from scratch. Equity partner.
DTC Growth Advisor (Fractional)
2024 - 2025DTC supplement brand
Took DTC supplement brand from $550k to $5.5M ARR in 12 months. 10x. Built four-component growth flywheel (brand layer, paid expansion, community structuring, lifecycle automation). Profitable from month 7. CAC down 40%, LTV up 100%.
Lead Marketer
2023 - 2024B2B SaaS Marketplace Analytics
Owned international launch funnel end-to-end. Built personalized quiz funnel for onboarding, trial-to-paid 8% to 32%. Repositioned messaging around competitive intel. ROMI +35%, CAC -28%, repurchase +90%. International ARR $1.2M to $4.1M in 14 months.
Head of Marketing
2022 - 2023EdTech Online School
Online school for kids age 6-12 (programming, math). Rebuilt cold-traffic landing pages around outcome-led copy. Top-of-funnel conversion 24% to 62% in two months. Restructured trial as 7-day mini-course, trial-to-paid 18% to 41%. $55k to $165k/month in 6 months. Same paid spend, 3x revenue.
Skills
GTM strategy. End-to-end positioning, funnel design, paid + organic engines, lifecycle, analytics.
Performance marketing. Meta, TikTok, Google, Pinterest, YouTube. CAC + LTV optimization, channel scoring.
Brand positioning. Messaging architecture, outcome-led copy, brand-as-performance discipline.
AI-augmented workflows. Multi-role AI agents (Obsidian + MCP), system prompts, RAG, AI for marketing operations at scale.
Team leadership. Hiring, structuring, performance reviews, cross-functional collaboration. CMO and Head of Marketing seats.
Languages, location
English (working) · Russian (native) · Based in SEA · Async-first