Come in
Hi. My name is Anton
The site is laid out like a flat, and you are standing in the hallway.
The rooms hold my work, my writing, and the apps I build in the evenings.
No right order to any of it, just pick a door.
My email sits at the bottom of every page and I answer it myself.
What I do
By day I run marketing at a consumer health wearables brand. Fourteen years of building demand systems, mostly around AI products these days.
By night I build my own apps and write about the place where a feature that demos beautifully meets the person who has to live with it.
Latest writing
Who can advertise on ChatGPT in 2026: countries, tiers, and the checks before the first dollar
September 3, 2026 · 8 min
Which countries can open an OpenAI Ads Manager account, who sees the ads, and what to check before the first dollar. Verified September 2, 2026.
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The Adoption Gap
April 29, 2026 · 6 min
AI features ship in days. Adoption takes months. Here's where the gap usually lives, and what closes it.
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